If you are a content creator who is serious about building your brand and turning content creation into a full-time job, you need your own branded website that YOU own.
A content creator not having their own site is like Wal-Mart selling their products online via Amazon… work towards owning your content delivery platform. Invest in yourself!
Why Should You Invest In Yourself/Brand?
- Brand Ownership
- Who owns your top brand keyword?
- I’m guessing it is a social platform like Twitter, Twitch, Instagram, YouTube, etc.
- Please search for your brand name/alias and let me know what comes up lol
- I’m guessing it is a social platform like Twitter, Twitch, Instagram, YouTube, etc.
- Having your website helps you build brand ownership as it relates to google search results
- Who owns your top brand keyword?
- Brand Content Hub
- All of your content in one spot
- Streaming embedded
- Custom chat
- VOD
- Social posts
- Notifications
- Email notifications
- Desktop notifications
- All of your content in one spot
- Future Revenue Protection
- What happens if your Twitch channel gets hit with a permaban? Do you move to YouTube? Mixer? That streaming platform matters a bit less now that you have your fans watch your content on your content delivery platform
- What if you have already conditioned your fans to view YOUR content on YOUR site that YOU own?
- You won’t take as big of a hit because you can embed another stream into your website and because your fans are conditioned to watching your streams there
- New Revenue Opportunity
- Google AdSense
- Let’s say you have a total social footprint of 100,000 fans and you have 1,000 CCV when you stream, based on my calculations; you’re potentially missing out on an extra $28,000+ per year
- Partnerships
- Site takeovers
- Pixel
- Site subscriptions
- Site donations
- Google AdSense
- Email/User Database
- Having a user and their email address is extremely valuable in the gaming and esports space, more so than in most industries. Some argue that an email address is worth $10 or more to marketeers.
- Have multiple ways to stay in contact with your fans
These are only a few ideas I have for content creators to build their brand equity. If you or anyone you know needs help with a quality website, please reach out to www.emberwebs.com, and we will be more than glad to help.