Content Creators, It’s Time To Start Building Brand Equity!

If you are a content creator who is serious about building your brand and turning content creation into a full-time job, you need your own branded website that YOU own. 

A content creator not having their very own site is like Wal-Mart selling their products online via Amazon… work towards owning your content delivery platform. Invest in yourself!

Why Should You Invest In Yourself/Brand? 

  1. Brand Ownership
    1. Who owns your top brand keyword?
      1. I’m guessing it is a social platform like Twitter, Twitch, Instagram, YouTube, etc
        1. Please search for your brand name/alias and let me know what comes up lol 
    2. Having your website helps you build brand ownership as it relates to google search results
  2. Brand Content Hub
    1. All of your content in one spot
      1. Streaming embedded
      2. Custom chat 
      3. VOD
      4. Social posts 
    2. Notifications
      1. Email notifications 
      2. Desktop notifications  
  3. Future Revenue Protection
    1. What happens if your Twitch channel gets hit with a permaban? Do you move to YouTube? Mixer? That streaming platform matters a bit less now that you have your fans, watch your content, on your content delivery platform
    2. What if you have already conditioned your fans to view YOUR content on YOUR site that YOU own?
      1. You won’t take as big of a hit because you can embed another stream into your website and because your fans are conditioned to watching your streams there
  4. New Revenue Opportunity 
    1. Google AdSense
      1. Let’s say you have a total social footprint of 100,000 fans and you have 1,000 CCV when you stream, based on my calculations; you’re potentially missing out on an extra $28,000+ per year
    2. Partnerships
      1. Site takeovers 
      2. Pixel
    3. Site subscriptions 
    4. Site donations   
  5. Email/User Database
    1. Having a user and their email address is extremely valuable in the gaming and esports space, more so than most industries, some will argue that email address is worth $10 or more to marketeers.
    2. Have multiple ways to stay in contact with your fans

These are only a few of the ideas I have for content creators to build their brand equity. If you or anyone you know needs help with a quality website, please reach out to www.emberwebs.com, and we will be more than glad to help.